We all know about the Kate effect. On the Duchess’ recent India trip her wardrobe sent the Internet into meltdown when she wore a number of pieces from the British high street. Kate’s buying power is serious business – her £50 Glamorous maxi sent the brand’s traffic up by 438%, and the dress she sported sold out in just two hours.
And now we have the Prince George effect. Unless you’ve been avoiding Instagram this weekend you probably will have seen the picture in question. The adorable little royal met President Obama on Saturday and for the big moment donned a white and blue trimmed gingham bathrobe.
UK e-tailer My 1st Years are the brand behind the piece of cute clobber, and you can buy the child in your life a monogrammed bathrobe for just £27. Well, you could, except the item has now completely sold out.
“We can’t believe Prince George wore our robe to meet President Obama! Doesn’t he look adorable?!” read a message posted on the brand’s Facebook page.
“You guys have gone crazy for it & it’s already sold out, but you can find your very own personalized royal robe.”
According to People, Princess Charlotte is said to have her own version of the bathrobe but with pale pink gingham trim and embroidery. The thought of the two of them in their matching ensembles is too much – talk about cuteness overload.
It’s not just the bathrobe that the public have gone mad over. The navy slippers worn by George in the pic have now also sold out. Named the Little Boston Plane Slippers and sold at children’s shoe shop, Trotters, the finishing touches to George’s bedtime attire only cost £12.
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Who would have thought the royals were so frugal?