The social media experts have spoken...

As well as being a black hole of interior and foodie related inspo, Pinterest is also one of our key shopping enablers. The site is seriously good for researching trends and discovering new outfit combos. It’s therefore hardly surprising that the social media platform has become an authority on what’s hot and what’s not when it comes to all things fashion.

In the past Pinterest have revealed the most popular wedding dress and the most pinned engagement ring on the site, and now they’ve disclosed data around one of our key autumnal purchases: the winter coat. Pinterest have announced what the five biggest searched terms are when it comes to coats and jackets. Military, floral, statement bomber, velvet and camel are the top 5. 

Yet to buy yours? Let these key five trends be your guide…


Mandatory Credit: Photo by Angela Pham/ (3766009a) Olivia Palermo Olivia Palermo hosts the Christian Louboutin Luncheon, New York, America - 20 May 2014

While khaki shackets (that’s a shirt jacket hybrid btw) were all the range this summer, for autumn the military theme marches on. The military jacket 2.0 is more chic than its bottle green cousin, think a strong, structured silhouette, brass buttons and rope detailing.

Floral Print

Mandatory Credit: Photo by Julien Boudet/BFA/REX/Shutterstock (6074012ap) Eva Chen Street Style, Spring Summer 2017, Paris Fashion Week, France - 04 Oct 2016

With the embroidery trend going nowhere fast it seems florals aren’t just for summer but for the colder months too. Bold floral coats and jackets will brighten up the most boring of outfits and instantly up the fashion cred of any ensemble.

Statement Bomber

Mandatory Credit: Photo by Dvora/REX/Shutterstock (5611375bb) Chiara Ferragni, Street Style, Autumn Winter 2016, Paris Fashion Week, France - 07 Mar 2016

We’re hardly shocked this one make the top five. Statement bombers have been a high street staple these past few seasons and show no sign of waning. Give yours an AW16 update by opting for a leopard print or velvet style.

Velvet Crush

Mandatory Credit: Photo by Dvora/REX/Shutterstock (6063444bm) Sarah Harris Street Style, Spring Summer 2017, Paris Fashion Week, France - 02 Oct 2016

The ‘it’ fabric for autumn, a velvet jacket will give any outfit a luxe edge. Particularly perfect worn with distressed denim or thrown over a cocktail dress. We’re officially obsessed.

Classic Camel

Mandatory Credit: Photo by Silvia Olsen/REX/Shutterstock (2074358d) Ginny Major - Retail Manager Street style, London, Britain - 15 Jan 2013 Street Style

An oldie but a goodie, the camel coat is a perennial outerwear trend we never tire of. A chic cherry on any sartorial cake, this is one definitely worth investing one.