What is Periscope?
Periscope is a video streaming platform owned by Twitter which launched just three months ago and has already taken the world of social media by storm. Forget Twitter, Instagram and Snapchat, Periscope looks set to be the new social media beast in town and we are officially hooked.The live video streaming platform was bought out by Twitter for $100 million before it was even launched and – after just three months of action – now has well over two million users.
How does Periscope work?
Periscope allows you to film whatever you are up to, which will then be streamed to whoever you choose to show it to in your community. You are made aware of how many people are watching you and those watching the video can interact by posting lovehearts or comments and the user can then respond. All videos are deleted after 24 hours – not even the user who posted is able to watch them back. You can tune in and watch what people are doing all over the world by looking at the World Map and seeing who is live broadcasting. As well as this, you are notified when someone you follow is filming and Periscope is linked to your Twitter account meaning that when you are live streaming, it will show up on your newsfeed and your following is likely to increase.
A clear concern alongside such a platform like this is controlling what people are filming, particularly anything pornographic. If you remember Chat Roulette, you might be a little sceptical of downloading this new app. However, Periscope have ensured users that they are policing any inappropriate behaviour and by all accounts, there hasn’t been too much to worry about just yet. According to reports from the app, Periscope doesn’t seem to be the platform for Chat Roulette-type videos. As yet, anyway.
How do I use Periscope?
So, now that you know how it works, you might want to know why you’d want to use it. As well as for personal reasons – perhaps live streaming a wedding that someone isn’t able to attend or showing all your friends and family your newborn baby at the same time – the app has also been praised for it’s ability to allow anyone to post breaking news. Since anyone can show the world what is happening where they are, if they happen to come across something newsworthy, it might be the quickest way for the world to see what is happening live.
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How is the fashion world using the app?
The V&A live streamed the much over-subscribed Alexander McQueen exhibition, letting all those who couldn’t buy tickets enjoy the fashion. Taking a tour around the museum and answering any questions viewers had, it was an opportunity to share something with many people that otherwise would have been impossible.
What is the future of Periscope?
When it comes to getting a further glimpse into the world of fashion and celebrity, Periscope is one handy app. From live broadcasting fashion shows – which Burberry have already done, letting fans watch the show, check out the backstage antics and see the stars on the FROW – to watching Lily Allen in her morning yoga session, you will now be able to step into these glamorous worlds much more easily. Selfridges, Stella McCartney and Versace all have the app too, as well as the likes of Katy Perry and fashion goddess Caroline Issa. We don’t think it will be long before the Kardashians have taken over the world of Periscope and we have a feeling many more fashion fans will be able to see London Fashion Week this September all due to the app – so all in all, we’re pretty excited. What do you think? Will you be downloading the app?
By Amy de Klerk