Following last week’s news that Olivier Rousteing has designed a Balmain childrenswear line, today it was announced that Rousteing will be playing a much bigger role in the world of mobile games.
Not just any game but his BBF Kim K’s mobile game, Kim Kardashian: Hollywood. The reality star’s game - created in partnership with Glu Mobile – is a role-play style game in which the player's goal is to increase their fame and reputation, and since its launch in June 2014 it has seen more than 40 million installs.
However, this isn’t the first time Rousteing has been involved with the game. Last December, Olivier himself became a character in the game and a number of pieces from his AW15 collection were available for gamers to own. Virtual Kim and Olivier
The partnership between the two fashion heavyweights was super successful with WWD reporting that more than 200,000 people owned a virtual piece of Balmain, and 2.2 million players visited the label's official website as a result of playing the game. Rousteing clearly took to the world of gaming as he is back for round two.
Balmain’s Creative Director has now designed a whole new collection of looks specifically for the game, but this time around these looks will be able for purchase. While the designs wont be mini replicas of Balmain’s real-life pieces they will be heavily inspired by his main line.
Speaking about the collection he created Rousteing said: “The pieces are composed of opulent fabrics like velvet and fringe that recall design elements from the Fall 2015 RTW Balmain collection.”
According to WWD items on offer include a fringed handbag and pair of earrings, which will set you back around £10 a pop. Blimey. Would you spend £10 for a virtual piece of Balmain? Let us know in the comments...