So *This* Was The Most Talked About #NYFW News

So *This* Was The Most Talked About #NYFW News

We were NOT expecting this...

by Hannah Banks-Walker

Rihanna's debut Puma collection was officially the most talked about news during #NYFW

First stop on the fashion month calendar is the Big Apple and New York always pulls out all the stops. With big designers such as Calvin Klein and Ralph Lauren on the line-up, arguably the most star-studded parties, and a seriously well-dressed crowd, NYFW is one hot ticket. Not on the list? We'll be keeping you up-to-date on all the goss...

22/2/16: Rihanna Steals Kanye's Spot As Most Talked About Designer

From his sell-out Yeezy Season 3 show to those Twitter rants (don't get us started), it seems like everyone has been caught up in the Kanye web recently. But apparently there was something else dominating #NYFW Twitter convo - Rihanna's debut Puma collection.

Yep, Twitter data states that Rihanna was actually the most talked about celebrity amongst all tweets, with Puma the most talked about brand.

Soz, Kanye, looks like you ain't so "influential" after all.

19/02/16: Marc Jacobs Closed NYFW In style With An Extra Special Guest In His Model Line-up

There was a big surprise for the crowd watching the Marc Jacobs show last night when none other than Lady Gaga appeared on the catwalk. The Queen of Monsters’ appearance was a complete surprise to everyone – even her fellow models who thought Stephanie was the last girl to walk. As Gaga fans will all know too well her real name is in fact Stephani…

Gaga stormed the runway in an oversized black wool coat, lime green pussy blouse and the biggest pair of platform boots we’ve ever seen. We couldn’t think of a more perfect person to show off Jacob’s gothic, Beetlejuice inspired AW16 collection.

'I've adored @marcjacobs @themarcjacobs since I was very young, so I was so honored to be one of his beautiful creatures tonight,' Gaga wrote on Instagram shortly after the show.

16/02/16: Tommy Hilfiger Makes Nautical Cool Again

For AW16 Hilfiger took show goers aboard an Atlantic cruise liner named the Hilfiger Line T.H. The collection was nautical themed (obvs) but with a distinctly modern twist. Hilifger sent leather Breton tops, military frogged pea coats, bibbed sailor dresses and fisherman sweaters down the catwalk to the soundtrack of the Jackson 5. The disco feel extended to the clothes with flashes of sequin details, metallic fabrics and glittery socks.

Tommy Hilfiger AW16` Stripes galore!

Brand ambassador Gigi Hadid – who will launch her very own Tommy Hilfiger collection in September - led the model pack while the likes of Suki Waterhouse, Jourdan Dunna and Lucky Blue Smith sat in the FROW.

Gigi Hadid Tommy Hilfiger AW16` Gigi finished the show in glittering gold...

Alongside her walking duties Gigi also launched the all-American brand’s new Snapchat account at the show, and manned the backstage model GIF booth. 

13/02/16: Jason Wu Takes Mascara Layering To The Next Level

We've just taken back out number one rule about mascara: avoid the clump at all costs. Why? Because Wu says so. Or that's the stand out makeup message we've taken home from his show. Even though models skin was gorgeously glowing with a healthy, glossy sheen, all courtesy of Maybelline, we couldn't help but focus on the overly clumpy mascara worn by all the models - and we really loved it.

To get the look, use a thick mascara with a large brush and apply coats, then using a apir of tweezers carefully pinch the ends of your lashes togeth in sections untill you've reached your desired level of spider-lash. The collection was a mixture of beautifully wearable autumnal shades, florals and prints. Makeup aside, the shoes were one of the real show stoppers at the show. Pointed, velvet slingback heels are now right on the very top of our Wishlist. Jason, we salute you.

Velvet bow shoes at Jason Wu Velvet bow shoes at Jason Wu

13/02/16: The Stars Fall Hard For Kate Spade New York

From the accessories to the floral prints, Kate Spade never fails to deliver to its cult following. The AW16 presentation only helped reiterate the designer's popularity as everyone from Freida Pinto to Jaime King was in attendance. All dressed up in their best Kate Spade looks, of course.

Jaime King opted for a black, lace bandeau dress with leather biker and a Kate Spade camera cross-body bag while Freida Pinto chose a white, sleeveless dress and studded court shoes. Kate Bosworth, meanwhile, kept it simple in black trousers and a black tee with embellished collar and bejewelled clutch bag. 

Jaime Kind and Kate Bosworth at Kate Spade Jaime King and Kate Bosworth both wore head-to-toe black, including the same pair of flat shoes

Other members of Kate Spade's brand new girl squad were The Unbreakable Kimmy Schmidt star Ellie Kemper, Zosia Mamet, Zoe Kazan and Jamie Chung, all head-to-toe in the designer. 

Zoe Kazan, Ellie Kemper, Freida Pinto and Zosia Mamet at Kate Spade Zoe Kazan, Ellie Kemper, Freida Pinto and Zosia Mamet were all at the Kate Spade presentation

The collection itself was full of pretty dresses, classic prints and covetable coats. There were ruffle details, embellished necklines on tops, check pattern capes and shearling-lined bikers. The A-list attendees were all gushing over this new offering, and it's not hard to see why. Aside from the romantic prints and feminine silhouettes, the accessories were, as usual, one of the most desirable aspects of the collection. From swan-shaped clutches to slogan box bags and even a top-handle style that resembled an old fashioned tape player, our Instagram feeds were full of delcarations of love for Kate Spade's new arm candy, and we have a feeling that's just the start of it. 

Kate Spade New York Perfect prints and novelty clutches galore at Kate Spade New York

11/2/16: How To Get Star Treatment At Tommy Hilfiger

Tommy Hilfiger will give guests wearing Apple watches access to a fast lane

Tommy Hilfiger made his love for technology pretty clear when he announced the launch of his 'Instagram Pit' whereby bloggers and photographers will have their very own space in which to Instagram the show. But now the designer has taken things one step further...

Guests wearing Apple watches will gain entry to his show before everyone else via a fast lane. We KNOW. Talk about discrimination...

Using the app fashion GPS, these lucky so and so's will be able to swipe their way through (literally) before checking in at the door without queuing.

"Digital innovation is changing the industry faster and faster every season and we're always excited to be on the forefront of those changes," the designer said.

We can't wait to see what else he's got in store.

10/2/16: Tom Ford Drops A Major Bombshell 

Tom Ford has joined Burberry in the bid to change the face of fashion forever. Scheduled to show his AW16 collection on February 18th in New York, Ford has announced that he will now show both his women's and men's collections in September instead. Crucially, the clothes will be available to buy immediately after the presentation. 

“In a world that has become increasingly immediate, the current way of showing a collection four months before it is available to consumers is an antiquated idea and one that no longer makes sense,” Ford said. “We have been living with a fashion calendar and system that is from another era. Our customers today want a collection that is immediately available. Fashion shows and the traditional fashion calendar, as we know them, no longer work in the way that they once did,” he added.

SEE: Have You Heard This Very Exciting Burberry News?

Just a few days ago, Burberry announced that from September, it too would change the way it presents its collections, focusing on two runway shows rather than the usual four. The shows will be "season-less" and will incorporate both men's and women's clothes, which will also be available to shop immediately. "The changes we are making will allow us to build a closer connection between the experience that we create with our runway shows and the moment when people can physically explore the collections for themselves," said Burberry's chief creative and chief executive officer Christopher Bailey.

Burberry announces plans to change its show schedule Burberry will show two collections rather than four from September 2016

Tom Ford added: “We spend an enormous amount of money and energy to stage an event that creates excitement too far in advance of when the collection is available to the consumer. Showing the collection as it arrives in stores will remedy this, and allow the excitement that is created by a show or event to drive sales and satisfy our customers’ increasing desire to have their clothes as they are ready to wear them.”

The decision by each fashion house signals a very significant change in the industry; this model of business is creeping closer to the 'fast fashion' of the high street. While it's great news for the brand's customers, we'll definitely miss the A-list super FROW we've come to expect from Tom Ford. 

When is New York Fashion Week? 

The Autumn/Winter 2016 shows will take place from Wednesday 10th February until Friday 19th February. You can see the full schedule here