Moving his show from the Park Avenue Amory for the first time in years, Marc Jacobs put on the ultimate cinema extravaganza at the Ziegfeld Theatre in New York, complete with overflowing tubs of popcorn, cigarette ladies handing out sweets and a live orchestra.
The set up was – of course – not that of an ordinary show. Marc had his models walk out of a stage door to excitable fans on the streets of New York, where the famous models then posed for photographers on a red carpet. Next they walked through the theatre where an entire orchestra was playing and fashion’s finest were seated scoffing the delicious popcorn and reading the Playbills left on their seats.
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The historic theatre was spectacle enough, but his call list of models made for an even more exciting show. Snapping up the supermodels of the moment including Kendall Jenner, Joan Smalls, Irina Shayk and Bella Hadid, Marc also made a play for more surprising catwalk stars including Emily Ratajkowski and Beth Ditto which made for one hell of a show.
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The catwalk extravaganza was a celebration of America and of film, the clothes more than mirroring the scene. American high school played it’s role with Varsity jumpers and band jackets, while there was more than a hint of a classic sailor trend too. The majorettes were joined by a feeling of old Hollywood glamour and there was also a touch of the risque with Bella Hadid’s sexy two-piece.
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If Ricardo Tisci kicked New York Fashion Week off with a love letter to New York, Marc Jacobs ended it all with a theatrical explosion celebrating America and film in the finest of ways. What a way to end one of the most exciting weeks of the year. Now, onto London!
By Amy de Klerk