Little White Lies – The Cool London Label We’re Crushing On

London label Little White Lies has been bubbling under the fashion radar for a couple of seasons (stocked at Asos and Urban Outfitters), but after launching a brand spanking new website, it’s set to go stratospheric. Nailing the sort of super wearable but unique designs usually found in offbeat boutiques, the SS14 collection oozes romantic, vintage cool, with prices starting at £70.

Crochet and broderie anglaise reign supreme, as does classic denim with a retro twist in the form of scalloped and daisy-trimmed playsuits. As for the frocks, Little White Lies claim to make “dresses that make girls swoon”, and we couldn’t agree more. We can’t decide whether we want the star-print ‘Willow’ or Peter Pan-collared ‘Celeste’ more, but when every frock on offer would look right at home in Alexa Chung’s wardrobe, you know you’re facing a tough shopping dilemma. Bookmark it now, and prepare for everyone to ask where you got that dress/top/playsuit from.

 

By Gemma Gow 

 

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