For her first foray into the world of fashion, Lauren Pope has teamed up with fashion site In The Style, and we caught up with her to check out the collection ahead of its launch today. Rocking a wrap-front high-shine skirt and slogan tee from the range, the TOWIE glamazon talked LOOK’s Senior Fashion News Editor Lucy Wood and Fashion News Writer Gemma Gow through the designs at the launch bash.
The purse-friendly collection (nothing is over £60) touches on all trend bases, from the edgy – sports luxe joggers and leather – to the super pretty – floral prints and pastel shades. “I’m obsessed with making design moodboards,” Lauren told us. “I’ve got this amazing moodboard app and I’m always on it. For spring, florals, patent and sports-inspired finishes are key.” The patent pieces are pretty special – we’ve got our eye on that primrose yellow skirt – while the funnel neck on this silky blue top is bang on the money. As for what Ms Pope thinks you should make a beeline for, “I think LOOK readers will love my favourite, the floral collar dress.” We think so too, Lauren!
By Gemma Gow