Lana Del Rey Is Announced As The New Face Of H&M

Songstress Lana Del Rey is fast becoming a fashion industry favourite. If having a super-luxe Mulberry bag named after her wasn’t enough, it’s just been announced that Lana is going to be the global face of high-street fashion favourite, H&M. Championing their autumn/winter campagin, Lana has been photographed wearing the brand’s key pieces for next season, featuring everything from shift dresses to gorgeous jumpers.Speaking about the latest collection, H&M‘s creative director, Donald Schneider, said: “…The mood is very LA noir.” Judging by the photographs, H&M‘s new-season collection promises to be something pretty special. We’ve got our eye on the pink angora sweater… ME