Kim Kardashian has sparked a hilarious new fashion trend, thanks to her recent nude selfie.
You all know the one we’re talking about. The totally naked selfie she posted last week, with just two black ‘censored’ bars protecting her modesty?
Well, despite causing a whole load of controversy at the time, and spurring Kim on to pen a powerful essay on her ‘sexuality‘, the snap has now let to something pretty remarkable.
Because a whole new bikini trend has sparked off the back of Kim’s snap.
According to e-commerce site Lyst, global searches for ‘black bandeau’ bikini-style tops were up by 406% in the 48 hours following Kim’s post. Wowza.
What’s more, a black bandeau bikini style by Lisa Marie Fernandez is said to have received 82,000 page views in just three days. Now that’s what we call the Kimmy K effect.
And it doesn’t stop there. When sister Kylie Jenner followed suit with a lookalike selfie of her own, Lyst reported that the trend spiked again online. Crikey.
Looks like swimsuit season has come early, thanks to the Kardashian/Jenners…