So in case you hadn’t heard, Kim Kardashian went platinum blonde yesterday.
The 34-year-old stepped out of her hotel with hubby Kanye West for the Balmain show in Paris looking like a totally different person, with a shocking new white blonde hairdo in place of her signature long, dark locks.
And finally, the star herself has spoken about her drastic new look, taking to Instagram to share a snap of her transformation.
‘So I went platinum’, she wrote. ‘I have the best team! Thank you to @joycebonelli for being my inspiration and introducing me to @GregoryRussellHair who cut my hair & put this team together! Thank you @LorriGoddard_ who dyed my hair & got this color in one try! Not an easy task!’ (We bet!)
We’ve also now heard from Kim’s stylist Gregory Russell, who gave her that chic angled bob after she arrived in Paris.
‘The whole [dye] process took about 8 hours,’ Russell told E! News. ‘She’s always wanted to try platinum and this seemed to be great timing.’
But that white blonde ‘do looks like it’s going to take a lot of maintenance. So what will she be doing to keep it looking fresh and super soft?
‘It’s really important to be gentle and to condition appropriately,’ he explained. ‘I recommend to all my blonde clients to use a raw coconut oil in the hair the night before washing. It helps to heal any damage and repair fragile ends.’
Sign up for the newsletter
Get news, competitions and special offers direct to your inbox
After her big reveal on the Bamain FROW, Kim then took her icy new ‘do for a tour round Paris Fashion Week, changing into a nude mesh dress and a sleeveless black jacket for the Lanvin show.
Are you still getting used to Kim’s new hue? Let us know your thoughts below…