Kim Kardashian really knows how to draw in a crowd. And yesterday saw one of her most mammoth throngs yet at her Kardashian Beauty Hair launch party in Paris.
The 34-year-old turned up to thelooking pretty and demure in a semi sheer strapless dress, boasting a dark green velvet vine overlay, and tan Alexander Wang heels.
Causing a blockade on the street as fans desperately attempted to catch a glimpse of the fashionista in all of her glory, Kim took it all in her stride as she gracefully posed for photos and flicked her long, raven locks over one shoulder. We’ve never seen it straighter, or shinier!
The event was to promote the new Kardashian Beauty hair line, which she created with her sisters Kourtney and Khloé. And we know Kim’s a pioneer of her own products, as she’s previously revealed in interviews that she’s a big user of the Kardashian Beauty Take 2 Dry Shampoo.
Speaking to WWD about her hair regime, Kim said: ‘I start out the first day with a clean blowout. The second day, I put in dry shampoo, which adds texture.’
‘Then, the third day, I sleek it and I straighten it, and then, the fourth day, I put our oil in it, and I make it a really sleek look’, she continued. ‘I might do a ponytail or a sleek bun. That’s my hair plan, and then I start over.’
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Kim’s hair was clearly on day three of her hair routine – get her sleek and shiny look with the Kardashian Beauty Take 2 Dry Conditioner, which delivers shine and moisture to dry hair in-between washing.
‘Thank you to all of our dolls in Paris for welcoming @kimkardashian at the official launch of #KBeautyHair today at @marionnaudfr! We love you all VERY much’, Kim tweeted after the launch.