Kate Moss has put her models assets to use for a very good cause in a cheeky new lingerie shot.
The 40-year-old supermodel is as captivating as ever in a new image showing Mossy with tumbling dischevelled locks working pal Stella McCartney’s specially designed pink Gemma Relaxing bra.
Kate is seen throwing a smouldering mouh-open pout at the lens as she pulls one cup aside to (nearly) bare all. Save for a nifty Breast Cancer Awareness ribbon covering her modesty.
Because in case you hadn’t heard, it’s Breast Cancer Awareness month.
And Stella has designed this special one-off range in neon pink as part of her AW14 lingerie drop, with some of the profits being donated to the Linda McCartney Centre in Liverpool.
On Kate’s involvement in the campaign, McCartney said: ‘Kate is a strong feminine woman with a daughter and a husband; a strong family unit. For her it was important to bring awareness to this campaign to keep families together.
‘Women are an integral part of the family unit, they keep and hold families together and are a source of strength.’ She chose well, seeing as the pic has already racked up over 20,000 likes on Instagram.
She added: ‘I wanted to remind women that when they wear this set, the first thing they put on in the morning, to keep on top of their health and visit their doctor regularly.
‘I wanted it to be the initial starting point of awareness of this terrible illness. Not only does the set serve as a healthy reminder, but it looks great, fits incredible well, and is comfortable and stylish’.
Amen to that.
The proceeds will help fund a new mammography suite at the hospital, to offer Breast Cancer patients the best prospects for early diagnosis, treatment and recovery.
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Shop the collection online at Stella McCartney, and in select department stores worldwide.
By Robyn Munson