Kylie Jenner's hotly anticipated Puma campaign is finally here!
The youngest Kardashian sister debuted her campaign for the new Puma Fierce trainer via Instagram with the caption: "Excited to reveal my campaign for the @PUMA Fierce, a lightweight trainer with zero excuses, available starting 4/1 on PUMA.com, PUMA retail stores, and select retailers worldwide. The next level starts here#ForeverFierce"
In the pics Kylie shows off her impressive sporty physique in a bright blue sports bra and leggings combo - all Puma, natch.
The new trainers drop on the 1st April - we predict they'll be a sellout about his sister-in-laws latest business move...
Hopefully Kanye won't be too upset...
Kylie Jenner might want to rethink her outfit choices if she wants to stay pals with Kanye West.
The 18-year-old has finally acknowledged her much talked-about deal with Puma - and she did it in the sneakiest way.
Sharing a snap of her dressed in Puma sweatpants and Puma trainers whilst at the zoo, Kylie wrote: 'Puma Vs. Puma.'
The Keeping Up With The Kardashians star then posted another image of her driving her car, conventiently clad in a pair of grey Puma sweats. Excellent placement, we say.
But whilst we're appreciating the teen's sporty looks, we imagine there's one man who definitely won't be - Kanye.
Last month, the Mercy rapper had the whole of Twitter talking when he went on an explosive rant about Kylie's rumoured deal with Puma (which was not confirmed at the time).
But, as we know, it's now official - Kylie is signing a deal with Puma, and she's even filmed her first campaign with the brand... Kanye? BREATHE.
'Today at Agenda Las Vegas, while stopping by the Puma booth at Liberty Fairs, we were able to confirm that the Kylie Jenner Puma partnership is in fact a go,' a writer for online site Nike Kicks confirmed.
'Kylie’s deal will make her a brand advocate, seeing her support specific Puma products through campaigns and her own personal social outlets.'
So, why will Mr West be so cross? Well, as we all know, Kanye has a successful Yeezy Boost trainer partnership with Adidas. And after rumours first circulated that Kylie had signed a seven-figure deal with Puma, he was NOT happy.
And in true Kanye style, he reacted on social media.
West tweeted to his 18.4 million followers: '1000% there will never be a Kylie Puma anything. That's on my family! 1000% Kylie is on Yeezy team!!!'
Hinting that he would not allow Kylie to make money for a competitor sportswear brand, the 38-year-old rapper went on.
'Puma we gone give you your measly million dollars back!!! Never try to divide the family!!!' he wrote.
Crikey. Looks like he's going to have to eat his words this time...