Jervoise: Our Hot New Denim Crush

Ellie Goulding wears Zoe Jervoise's denim shorts

There’s a new denim fashion designer on the scene and she’s already racked up a celeb following including Ellie Goulding, Marina Diamandis, Eliza Doolittle and Jaime Winstone.

Fashion and textiles graduate Zoe Jervoise makes unique tapestries to amp up vintage Levi’s denim jackets, shorts and shirts. We've fallen hard for the off-beat bohemian vibe she’s got going on – talk about a fast track to an individualist look.

These dreamy bespoke pieces sell for £600 upwards (they’re hand-stitched!) but luckily for you lot, Zoe’s now launched a diffusion line, featuring her trademark embroidered touches, at accessible price points. Bag a jacket or a pair of shorts for under £100.

Buy it online at jervoisejackets.com and online at Asos soon. For custom-made designs (starting at £300), email jervoisejackets@googlemail.com. LW