Jameela Jamil: ‘The Perfect Instagram Pic? It’s All Bollocks!’

We’ve long admired the Radio 1 Chart Show DJ’s no BS attitude, and it’s this – and her sense of style – that have bagged her a second fashion collab with Simply Be. Splashed with cool prints and cut in the most flattering silhouettes, every piece is a winner. We caught up with 30-year-old Jameela to talk confidence, curves and Instagram fakers…

Congrats on another amazing collection! What was the inspiration?

I’ve been so many different sizes and I used to try things on and just stand there, frustrated, wishing it would fit better. I wanted to create something that tells women they should be fiercely proud of their curves. It’s sizes 10-32, but we’re trying to include smaller sizes so it can be even more inclusive.

How did you find the design process this time round?

I gathered all the information I could to make my second range even better. I’m a people-pleaser, I’m not a designer coming in with my ego like, ‘If you can’t fit into it then fuck off’. My goal was to create pieces my customers actually want to wear.   

Who’s the Jameela X Simply Be woman?

Someone who’s unapologetically proud of their body and confident in their entirety, like Rebel Wilson.

Is there anyone you wouldn’t want to see wearing your collection?

I don’t want to be an asshole but if I had to choose, it would be Karl Lagerfeld – I just don’t like him!

What advice would you give readers suffering from a confidence crisis?

Honestly, it’s all bollocks. Celebrities who sit there and Instagram a picture biting into a burger? That’s the only bite they’ll take. I lived in LA for 6 years – everybody’s hungry! It’s rare for anyone to be able to eat whatever they want and maintain that look. Plus, they’re in hair and make-up for hours. It’s dangerous to make people feel like that’s the way they should look. It practically programmes men to think that’s the way women should look, too. It’s completely unrealistic.

What would you say to people who feel that very big sizes promote unhealthiness?

If you eat well, exercise often and are fit without lots of fat blanketing your vital organs, you’re healthy. I know people who eat rubbish, smoke and drink but even though they’re thin, it doesn’t mean they’re in good shape. Your lifestyle is what makes you healthy, not the way you look.

If there’s one thing you could change about the way women perceive body shape, what would it be?

Love your flesh! It’s sexy and beautiful. Just love your body – it’s amazing and should be celebrated.

Check out our top picks from the range below…



Shorts, £35, Simply Be



Dress, £60, Simply Be



Skirt, £30, Simply Be