It’s The Rise Of The Frong For Beyoncé, Khloe And Kylie

Beyoncé, Khloe Kardashian, Nicki Minaj and Kylie Jenner have all been championing a racy new way of working your swimwear – the Frong (aka. frontal thong). But would you dare to try it?

When thinking of this trend, it’s important to remember Pamela Anderson. Because no one made the super sexy high leg swimsuit more famous than the blonde Baywatch beauty back in the 1990s. 

And now, it’s back. Celebrities have suddenly swapped side-boob for the side-bum, and it’s a whole load of racy. 

beyonce and nicki minaj on stage Beyonce and Nicki Minaj both working the frong on stage in New York


The beauty of rocking the frong is that it creates the illusion of the perfect hourglass figure by enhancing the curve of your hip and pushing out your booty.

Beyonce has been wearing them repeatedly on Instagram, most recently parading her curves in a daring high-leg rainbow swimsuit, before her and Nicki Minaj went for twin Frongin’ on stage at the TIDAL X music event in New York.

khloe kardashian in a black swimsuit with a sailor hat on holiday Khloe Kardashian knows that a high-cut swimsuit is the perfect way to make the most of your curves


Despite offering up the dangerous possibility of a front wedgie, the Frong seems to be taking the celebrity world by storm. And it’s all because of that coveted side-bum effect it produces.

Dr Carolyn Berry, Medical Director and Founder of Firvale Clinics, says of the trend: ‘The new trend for showing side bum is actually mainly about an illusional trick and relies more on posture and positioning, than actually substance of tissue.’

kylie jenner black high leg bikini Kylie Jenner is also a huge fan of the high-leg bikini


‘The side butt can be created by sitting in a high-cut swimsuit or workout gear, this creates an illusion of more curve.’

You can say that again. Khloe Kardashian is also huge fan of the body-enhancing trick, working a black swimsuit pulled up and teamed with a sailor cap on holiday last year, and more recently, her grey high leg Adidas Originals bodysuit by Rita Ora on Instagram.

Kylie Jenner has also been bigging up her booty with a high-leg one piece, while rapper Nicki Minaj has been working the ’90s swimwear staple for years.

khloe kardashian in grey adidas rita ora bodysuit Would you dare to work the racy new body-enhancing trend?


Check out Topshop and American Apparel to work the trend (if you’re brave enough!). And Carolyn’s got some expert tips for you to make the most of your derriere…

‘Embrace your natural shape and keep your butt toned by working out and climbing stairs’, she says.

Phew! We’re off to work those quads…

nicki minaj and beyonce in feeling myself video Nicki Minaj flaunts her side-bum in her new video with Beyonce, ‘Feeling Myself’