Is This The Most Adorable Campaign Ever?

One of our feet’s favourite shoe brands, Victoria, is celebrating its 100th birthday. That’s a whole century of designing super comfy kicks in all colours of the rainbow. And, to celebrate, the brand has released a loved-up campaign in honour of Victoria’s namesake, the first love of the brand’s founder, Gregorio. And just in time for Valentine’s Day!

Cue this super cute campaign, featuring love stories from every generation, all decked out in Victoria’s finest footwear. We’ve long been a fan of these colour pop plimsolls, which are all made using natural dyes and 100% natural rubber soles, making them a sustainable option to boot. To mark the anniversary, the brand has also introduced a couple of new styles, including the double sole (almost like a flatform) and a chunky heel version. Oh, and did we mention that all the shoes are scented? Yep, really.

We hardly need an excuse to treat our feet, but these affordable beauties will work round-the-clock and they go with everything, from jeans to dresses and midi skirts, too. Sounds like a no brainer to us. Happy birthday Victoria! We’re really feeling the love.

By Hannah Banks-Walker