Hang on, we know what you’re thinking: no self respecting woman would be seen dead in the cold light of day in a pair of PJs. Well, we’re here to tell you that you’re wrong. Sorry.
While there’s been a strong catwalk influence (see Givenchy’s glorious, silky slip dresses that are absolutely destined for the boudoir) this trend has in fact been played perfectly by our favourite street stylers, and we’ve finally plucked up the courage to give it a go. It’s taken some convincing, but trust us when we say that when you PJ by day, life is a happier place.
Just to clarify, we really are talking about wearing jim jams out of the house. But don’t get us wrong; unfortunately this is not an opportunity to parade around town in your best fleecy trews. Instead, it’s a surprisingly chic outfit formula that will result in some of the best dressing you’ve ever done. Seriously. We’re not even fans of hyperbole.
From silky shirts and matching, slim-fit trousers to monogrammed PJ jackets and even floral sets, our favourite trailblazers have tried it all, and with excellent results. The reason it works so well? Well, it looks both effortless abd polished at the same time. Because while this trend might sound low maintenance, it’s actually kind of the opposite.
If you’re pulling on your PJs of a morning, you need to ensure the rest of you is eschewing anything bed-head related. If you don’t want to be recognised as a borderline lunatic, accessorising is key. Whether it’s a pair of stacked heels, layered necklaces or a box clutch (or all of the above), we recommend you opt for high-octane add-ons. A red lip is particularly great.
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The high street has plenty of PJ picks to get you started, from matching sets to simple shirts that you can rock with boyfriend jeans if you’re not quite feeling the head-to-toe trend. In fact, we’d say that a silk PJ top will quickly become one of your wardrobe staples, thanks to both its versatility and comfort. Topshop has some great options here, as does La Redoute here. If you’re looking for more of an investment buy, however, you can’t go wrong with Olivia von Halle, who makes pyjamas in which we want to live. And also die, not to be macabre about it. But they really are divine.
If you’ve read this and think we’re insane, then consider a pyjama-inspired co-ord. As well as the PJ posse, we spotted certain members of the style set channeling bedroom basics without actually wearing them. Look for slightly oversized sets; this trendsetter’s stripes are ideal. Wide leg trousers are a flattering interpretation of nightwear for daytime, too, and you can wear them with everything from basic tees to silk camis.
If you still think we’re a button short of a pyjama jacket, then we’re not sure what to say. #Fashion?