Hooray! The A-List’s Fave Designer Returns To London

It’s the designer brand loved by the likes of Kylie Jenner, Eva Longoria, Taylor Swift and Kylie Minogue, but Sass & Bide started out nearly 15 years ago with Brisbane teens Sarah-Jane Clarke and Heidi Middleton selling their customized jeans at London’s famous Portobello Market.

It soon caught the attention of the style set, with famous fans including  Sarah-Jessica Parker and Kate Moss rocking the duo’s creations, and has since  become legendary for its rock ‘n’ roll boho vibes. Back in the Noughties, it was all about those cult Black Rat leggings but current must-haves are the warrior dresses starting at around £300. While the prices are definitely at investment level, you can still buy in with a cool slogan clutch or treat yourself to a luxe purse for £100. 

The label showed at London Fashion Week for a spell before decamping stateside to NYC, but this season it’s back showing in London on Saturday with new creative director and Geordie boy, Anthony Cuthbertson at the helm. We’re not sure what we’re more excited about – scoping out his A/W15 collection (we hear the Black Rats are making a long-awaited comeback) or the celeb-packed FROW! One thing’s for sure: we all want a piece of the Sass & Bide brand…


By Stephanie Hirschmiller