Aldo have joined the fight against AIDS with a limited edition set of charitable friendship bracelets, designed in collaboration with jewellery label Waris Loves You. Part of the #FriendsFight campaign, the bracelets launch online tomorrow, and Aldo has called upon its famous model friends,Lindsey Wixson and Camille Rowe, to front the campaign.
In red, black, navy and mint, the dainty string bracelets feature an arrow charm, and 100% of the £5 price tag goes to organisations dedicated to supporting those affected by HIV and AIDS. A cause close to the brand’s heart, this is the latest project in Aldo’s 30-year fight against AIDS, during which they’ve raised a whopping $10 million for international AIDS programs.
“This bracelet is an important symbol,” says Aldo Bensadoun, the label’s founder and executive chairman, “It represents friendship and solidarity. It’s an invitation to join together in the fight against AIDS.”
We couldn’t think of a better reason to add to our jewellery collection!
By Gemma Gow