Harvey Nichols’ new campaign is seriously cheering up this dreary Wednesday morning. The luxe department store has released a 90-second video to promote their new #LoveFreebies campaign which features real-life CCTV footage of shoplifters in their store, with the guilty men and women’s faces replaced by hilarious cartoons.
The premise of this campaign is, ‘Love freebies? Get them for free’ by downloading Harvey Nich’s new app rather than lifting things directly from the store. The tongue-in-cheek campaign certainly makes it’s point. The Group Creative and Marketing Director of Harvey Nichols, Shadi Halliwell explained how the whole idea came about.
“We wanted to create a campaign which plays on the universal truth that everybody loves a freebie. By downloading ‘Rewards by Harvey Nichols’, our customers are sure to be spoilt, the legal way, with fabulously stylish treats.”
The video shows actual footage of shoplifters taking items off the rails, stuffing them into their bags and pockets with very cheeky expressions on the cartoon faces.
Many of them are then chased down the street as security tries to retrieve the items they have stolen and the shoplifters end up in the store’s holding rooms looking very sorry for themselves indeed. If only they had known about the app hey?
Harvey Nichols are known for their funny adverts but this one has to be our favourites to date and we have a feeling plenty of people will be downloading the #LoveFreebies app today!
Make sure to check out today’s TheFashionDrop for a seriously amazing edit of what’s hitting the high street today!
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By Amy de Klerk