Things are getting serious
Imagine being so famous that your parents have to trademark your name- at the age of five. Say hello to Harper Beckham.
According to the BBC, Victoria Beckham has officially trademarked Harper’s name in Britain and Europe with the European Intellectual Property Office. Now, the Beckham family is the only one with the legal right to use the name ‘Harper Beckham’ when selling products in seven categories: beauty products, stationary, handbags, books, clothing, toys and dolls.
It also means that nobody else in the entertainment industry may call themselves ‘Harper Beckham’.
It’s not just Harper that’s been trademarked, either. Brooklyn, 18, Romeo, 14, and Cruz, 12, were also registered on the Intellectual Property Office on December 22nd 2016.
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Parents, David and Victoria, meanwhile, had their names trademarked many years ago- David in 2000 and Victoria in 2002.
Extreme though it may seem, it’s understandable. The Beckham’s family business is thought to be worth hundreds of millions of pounds, after all, and it’s not all down to the parents. Brooklyn, 18, has his first book due out in May, while 14-year-old Romeo has modelled for Burberry and 12-year-old Cruz is pursuing a promising music career.
While Harper isn’t quite old enough to make her mark in the industry, George Sevier from law firm Gowling WLG, told the BBC: “It is much easier to get a trademark registration when the application is made before the personality becomes famous. And having a trademark registration makes it much easier to stop other people from using the name without permission.”