Gucci Première Gowns Take Over the Red Carpet

Salma Hayek and Naomi Watts on the red carpet wearing Gucci Premiere

We’ve spent the last week pouring (and lusting) over the A-listers' red carpet picks for the Cannes Film Festival 2010 and it hasn’t gone unnoticed that most of the hottest gowns came courtesy of Gucci. Now, we know they always deliver with amazing ready-to-wear, but Oscar-worthy floor sweepers? Turns out Creative Director Frida Giannini has been busy working on a capsule collection of one-of-a kind gowns with French haute couture ateliers. Called Gucci Première, Salma Hayek debuted the first dress at the Robin Hood premiere, before picking a second post-box red dress later in the week. Gucci devotees Naomi Watts, Kate Beckinsale and Camilla Belle soon followed suit in similar stunning numbers. The Gucci gown watch continues…

Kate Beckinsale and Camilla Belle wearing Gucci Premiere gowns at Cannes

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