Georgia May Jagger & Pixie Geldof For Fashion Targets Breast Cancer 2012

Now in it’s 16th year, Fashion Targets Breast Cancer (FTBC) has seen some very stylish faces front their campaigns, and this time, it’s the turn of hip young London ladies Georgia May Jagger and Pixie Geldof. Shot by fashion snapper extraordinaire Ellen Von Unwerth, the edgy black and white shots promote FTBC ‘s hook up with a host of high street retailers including M&S, Topshop, River Island and Warehouse to create bespoke pieces, with 30% of profits going to the charity.

There are three themes to shop from – ‘Rainbow Fields’, ‘Royal Affair’ and ‘Postcard Promenade’ – and products range from bargain friendship bracelets to investment-worthy dresses alongside printed tees and even kitchenware, all with a very British feel in keeping with this years Jubilee and Olympic celebrations. We’re currently lusting after Laura Ashley’s seaside print summer dress (£110) – perfect for nailing the 50’s trend) and Topshop’s neon seedbead bracelets (£2).

Since 1996, FTBC has raised a whopping £12 million in the UK alone, so anything you buy really does make a difference. All products are available now at www.fashiontargetsbreastcancer.org.uk for six weeks. GG