We’ve never met a pair of jeans we didn’t like. Well, that’s almost true. There are, of course, some exceptions to that rule but all in all, it’s fair to say that there’s just something about jeans that somehow always manages to feel right, y’know? Whether you’re still clinging on to your skinny jeans worn with ballet pumps à la Kate Moss circa all the time, or you feel like a maverick in your baggy boyfriends with turn ups, there’s nothing quite like denim. Don’t believe us? Ask Gap.
The high street behemoth is launching an in-store* service that will allow you to customise your denim any way you like. That means we can all buy our perfect pair of jeans from Gap, and yet all look completely different at the same time. Hooray! Down with homogeneous casual attire!
The best news is that this ‘Denim Addicts’ service sounds easy, breezy and free of faff, allowing you to either make appointments or drop-in to your local store, where specialist advisors will be ready and waiting to not only help you find your perfect fit and style of jeans, but also assist in the customisation process.
You could opt for star-shaped studs, oval patches, Union Jack pockets or silver circle studs. There’s also a hemming service on offer, which allows you to either wait and take away your freshly hemmed jeans there and then, or pick them up the next day. Each free- yes, free!- service is completed in-store, and will take up to only 20 minutes. A small price to pay for your epic new look, we say.
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Oh but wait; Gap has yet another treat to lure you into its denim dreamworld. Every customer will receive a loyalty card in-store stamp for every pair of jeans purchased. Then, when you’ve made it to four stamps, you’ll get a free pair of jeans. FREE.
Now they’re spoiling us.
*Participating Stores: LONDON: Oxford Street, Oxford Circus, Regent Street, Kings Road, White City, Brompton Road, High Street Kensington, Canary Wharf, Bluewater , Brent Cross, Islington, Kingston. NORTH: Leeds, Liverpool, Manchester Trafford Centre, Manchester City. MIDLANDS: Birmingham Bullring. SOUTH: Milton Keynes, Oxford, Guildford, Stratford, Bath, Bristol Cribbs Causeway, Exeter, Brighton. IRELAND: Arnotts, Dublin, Dundrum. SCOTLAND: Edinburgh, Glasgow. WALES: Cardiff.