If, like us, shopping makes up a considerable proportion of your life, then it’s pretty important to make it as luxurious as possible – and with that comes the need for something new and exciting. Well, we’ve got just the ticket.. Say hello to Found at John Lewis.
Indeed, our fave department store has just given us even more reason to love it with the announcement of a boutique shopping environment housing some pretty incredible womenswear brands.
27 brand spanking new labels will be introduced as part of the launch including clothing lines BZR by Bruuns Bazaar, Des Petits Hauts and accessory lines from Jessie Harris and Asics Onitsuka. And, for those less willing to branch out of their sartorial comfort-zone, the shopping concept will also play host to well-known designers such as Nike and Maison Margiela.
Paula Nickolds, brand and buying director at John Lewis said: “Found at John Lewis will showcase our take on trends in a way that we hope will be desirable and inspirational for our customers coupled with the service and quality they have come to expect from us.”
As well as fashion and beauty (express treatment services include a Clarins Beauty Bar and Benefit Brow Bar- yipee!), Found at John Lewis will incorporate homeware and technology. Yep, rising to the challenge of jazzing up your bedrooms will be the likes of Tom Dixon and Poole Pottery. And, judging by the looks of their online stores, this won’t be a problem.
In short, Found at John Lewis looks set to be the answer to all our trend-setting woes – whether it be fashion, beauty or homeware.
The first concept store will open in John Lewis Birmingham and online on 24th September and will be a rolling transformation of John Lewis Liverpool. We can’t wait!
By Bridie Wilkins