F&F, the award-winning purse–pleasing fashion line from Tesco, is preparing to unveil its slick new ladieswear boutique in London’s West Kensington tomorrow morning.
The brand’s first dedicated ladieswear shop is a plush space perched on the mezzanine level of the West Cromwell Road Store and LOOK was lucky enough to be invited to a breakfast viewing ahead of the launch.
Far from having your pajamas nestled amid your fruit and veg, the chic new shop showcases the AW13 range to its full effect. There are covetable knits, on-trend tartan separates, lashings of leather and a lingerie department so chic, you’d be forgiven for thinking you’d stepped inside Victoria’s Secret.
Whilst trying not to dust croissant crumbs over the grey marl cashmere cardies, we had the chance to pore though the collection and fell in love with the diamond cocoon coat and limited-edition faux-fur gilet.
Nowhere near the West Ken area (or London for that matter)? Fear not – you can shop the entire F&F range online now at Clothingattesco.com … And perhaps start a campaign to get one in your local Tesco!
By Debi Simpson