If you haven’t already heard, today marks the second annual Fashion Revolution Day, an event aimed at bringing the fashion industry towards a fairer and more ethical future. The day was started in honour of those who died in the Rana Plaza factory collapse on the same day in 2013 and is working towards bringing everyone in the industry together to raise awareness of the true cost of fashion.
This year, there are a number of ways you can get involved including the twitter campaign, #WhoMadeMyClothes? This is how it works:
1. Take a selfie showing the label of your clothes.
2. Tag the brand and ask, #WhoMadeMyClothes?
3. Nominate three friends to do the same.
With a huge number of people already getting involved, lots of brands and retailers are responding – you can see some of these on Fashion Revolution Day’s Instagram page.
Alternatively, if you fancy donning a very stylish tee in honour of the big day, then head to Beaumont Organic, who will be donating 20% of sales of the ‘Cayla’ t-shirt to the charity.
People Tree have also got on board the campaign, getting hotshot blogger Bip Ling to design an amazing t-shirt, where 10% of profits will go straight to the Piyali Learning Centre in India.
As well as all this, a number of fashion vloggers will be taking part in the #haulternative campaign, where they will show off ethical alternatives to fast fashion in the traditional fashion haul video format, so look out for these come Friday.
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By Amy de Klerk