Ellie Goulding Secret Label Love Will Make You Swoon

Listen up, ladies, because if there’s one label you should check out this week, make it SHADE London. Established in 2012, it’s hit our style radar, thanks to a mean celebrity fan base. From Rihanna to Kylie Jenner and Ellie Goulding, who Instagrammed a snap of herself at Wireless wearing the white marble crop top, their designs are bright, statement and hard to miss.

Based in East London, and also on sale at ASOS Marketplace, we think you need to take a look at SHADE’s street-inspired, urban line now. Part ’90s sportswear (think beanies, caps, tees and sweatshirts) and part edgy London cool, it’s the perfect gear for the last of the summer in the city. You heard it here first.

By Sophie Haslett

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