Did Bloomingdale’s Really Just Promote Date Rape?

Ah, Christmas. ‘Tis the season to be jolly, to wrap presents, eat mince pies and, er, spike your friends’ drinks? It is if you’re living in a Bloomingdale’s advert, anyway. In what might be the most spectacular error of judgement we’ve seen since, well, maybe ever, Bloomingdale’s created an advert to promote its Rebecca Minkoff merchandise that basically condones date rape. No, really. 


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‘Spike Your Best Friend’s Eggnogg When They’re Not Looking,’ the ad reads, as a man looks (pretty creepily) at his well-dressed female friend. Some friend. Incidentally, people have pointed out that he doesn’t look unlike Blurred Lines singer Robin Thicke. Make of that what you will. 

Naturally, Twitter reacted as only Twitter could; by going into meltdown. One tweet read: “Not sure how the creepy spike her drink ad got past enough people to make it into a catalog. Won’t be shopping Bloomingdales#bloomingdales.” Another responded to the drink-spiking suggestion directly, simply saying “Or don’t and quit being a creep.” Well said. 

We’re not entirely sure how this got past, erm, anyone actually. At what point did this seem like a good idea? Anyway, Bloomingdale’s has at least apologised, sending out the following tweet: Bloomingdale’s sent this tweet as means of an apology for its controversial advert

 

Tech Insider, who originally reported on the ad, also spoke to a brand representative for the shop who said: “In reflection of recent feedback, the copy we used in our recent catalog was inappropriate and in poor taste. Bloomingdales’ sincerely apologizes for this error in judgment.”

While we remain pretty incredulous as to how date rape ever came to be a tool with which to advertise Christmas, we’re glad Bloomingdale’s isn’t defending its decision. Still, it’s probably best to stay away from the eggnogg if it’s being monitored by a guy with this look on his face. Chances are he shops at Bloomingdale’s.