Black Friday: Your Ultimate Guide To The Shopping Event Of The Year

Find the best deals for fashion, beauty, accessories and gadgets right here...

Black Friday 2017 is creeping ever closer, and the countdown is officially in full swing.

As ever, we’re predicting a huge surge in online shopping over the days that surround the annual event. And with so many incredible deals and bargains, covering fashion, beauty and technology (to name a few), we can see why.

It’s easy to feel a little overwhelmed when trying to bag yourself the perfect bargain, which is why we’ve come up with the ultimate guide to make it easier for you to boss it.

black friday

Black Friday 2017: what you need to know…

Black Friday Deals 2017: Get 40% off an Amazon Beauty Advent Calendar

amazon beauty advent calendar

Amazon’s kicked things off early by offering 40% off their beauty advent calendar. While it was originally priced at £50, you’ll now be able to get it for just £30. It’s almost a silly how great the value for money is here since if you do all the maths on how much each product costs individually, it comes to an eye-watering £185.

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Black Friday Deals 2017: £20 off an Amazon Echo in Heather Grey Fabric

Earlier this year, Amazon debuted a new (and cheaper) version of its flagship Amazon Echo smart speaker, dropping the price from £139.99 to £89.99 in the process. But as part of Amazon’s Black Friday deals bonanza, the new Amazon Echo (2017) is now available for just £69.99 – that’s an additional £20 saving

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Black Friday Deals 2017: £240 off a Dyson V6 Absolute Cordless Handstick Vacuum Cleaner

black friday vacuum deals

You can now pick up a Dyson V6 Absolute Cordless Handstick Vacuum Cleaner cheaper than ever. The Dyson V6 Absolute has been reduced by £240, bringing the total price down from £469.99 to just £229.99.

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Black Friday Deals 2017: 20% off Platform Leather Trainers

black friday trainer deals

If you’re looking to upgrade your trainer game, these fashionable leather kicks from Karen Millen are now 20% off. They’re priced at £145, however the offer’s only available on their website.

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Black Friday Deals 2017: £25 for a Star Print Wrap Dress

black friday dresses

Perfect just in time for the holiday season, this out of this world dress will have you all set for a starry, starry night. Designed to flatter your figure with a wrap detail, it’s a great shout if you’re looking for a day to night dress and originally retailed at £36.

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Black Friday Deals 2017: Casio Baby-G BLX-100-7ER White Watch

black friday watches

Step back into the 90s with this Baby G watch, which is currently retailing for £55 from Urban Outfitters.

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Black Friday Deals 2017: Reebok C 85 Trainers

black friday trainer deals

Get 22% off these Reeboks from Urban Outfitters for just £55, which will keep you riding the millennial pink hype train.

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Black Friday Deals 2017: adidas Originals Swift Run Trainers

black friday trainer deals

Get a third off these adidas Originals Swift Run trainers, which will cost you £60 down from £90.

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Black Friday Deals 2017: 55% off a LF Markey Paule Blue Dress

black friday dresses

This gorgeous denim-style dress is exactly what we’ve been looking for. It’s currently 55% off at Urban Outfitters and selling for £80.

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Black Friday Deals 2017: Up to 50% off Urban Outfitters

Nights out in a fall favorite: the UO Velvet Straight-Neck Mini Dress. ❤️ @dillon_ivory #UOonYou

A post shared by Urban Outfitters (@urbanoutfitters) on

There’s a lot going on at Urban Outfitters and here’s the down low: they’ll be having a sneaky Black Friday preview on Wednesday, 22 November for 24 hours where you’ll be able to get 40% off selected lines. If you happen to be a UO Rewards member, you’ll also get free express delivery within the UK.

The main shopping event kicks off Thursday, 23 November and will run till midnight on Sunday, 26 November. With offers as incredible as half off selected lines, standard shipping will also only cost £1 (so say bye bye to additional charges). It doesn’t end there though, as they’ll be offering 20% off selected lines on Cyber Monday – that’s 27 November.

Black Friday Deals 2017: £115 off a Peter Jensen Rabbit Strap Gingham Dress

black friday dresses

When else are you going to get Peter Jensen for just £50? This gingham dress is made all the more fashionable by the pocket and rabbit strap details – and it’s a whopping 70% off.

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Black Friday Deals 2017: 30% off ADORE Jewelry

All smiles and shine. #ADOREJewelry

A post shared by ADORE Jewelry ( on

With 30% off everything online, it’s time to treat yoself to something from ADORE Jewelry’s chic line. From criss-crossed rings to colourful necklaces, the deal runs from 22-28 November.

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Black Friday Deals 2017: Nearly 80% off a PETITE Jacquard Bardot Dress

black friday dresses deals

Take your party wear to another level with this jacquard dress from Topshop. Designed in a Bardot cut and fluted sleeves, it’s 79% off and is an absolute steal – just in time for the holiday season.

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Black Friday 2017 Deals: 20% off Timex Watches

Dressing it up or dressing it down? #metropolitan #fashion #timex. ⌚️:TW2R36400

A post shared by Timex (@timex) on

Renowned for their sleek, classic timepieces, Timex is joining in the Black Friday madness and we’re glad to have them. Offering 20% off site wide, their offer will start on November 24 and is available on everything – whether you’re looking for a Snoopy watch or a rose gold watch that your boss would be envious of.

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Black Friday Deals 2017: 25% off Taylor Morris Eyewear

black friday fashion deals

Co-founded by two Brits, Taylor Morris Eyewear is a homegrown luxury brand specialises in sunglasses – and they’re all 25% off online from 23-27 November this Black Friday. If you want to try before you buy, they’ll be offering the same deal at their physical retail space in Bluebird out in Chelsea, London – however it’ll only be available Friday-Sunday. Their founders will also be around on Friday from 1-7pm if you need a second opinion on which pair to get.

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What Is Black Friday?

Black Friday is that special time of the year when retailers offer incredible discounts across fashion, beauty, homeware, technology, travel and more.

The annual shopping event originated in the US, having been introduced to the UK in the early 2000’s when American companies, Amazon and Asda, began targeting their overseas shoppers.

Yup, you won’t want to miss out.

When Is Black Friday 2017?

This year Black Friday will fall on the 24th November – so mark that date in your diary.

Traditionally, the shopping event takes place on the day that follows Thanksgiving in the United States.

Why is it called Black Friday?

It’s most commonly thought that, back in the ’80s, businesses would use red ink for recording financial losses and black ink for financial profits. So, basically, it literally means a big profit day for retailers.

But, with so many amazing deals and discounts to take advantage of, we’re not complaining.

What time does Black Friday start?

It normally all kicks off at midnight. This means that a lot of online retailers will start slashing prices and unveiling deals from 12am on the 24th November 2017.

So, you know, you might want to set your alarm…

How do I find the best deals?

It’s probably easier to get an idea of what you’re looking for ahead of the event, bookmarking the pages that are of interest.

We’ve pulled together a list of the latest deals below, which we’ll be updating throughout the shopping day with the latest alerts.

Black Friday Sales – Women’s Clothing

Black Friday Sales UK

Black Friday Clothing Deals

Amazon Black Friday Deals

Black Friday Dresses – The Very Best Deals

Topshop Black Friday Deals

Black Friday Makeup Deals You’ll Want To Bookmark

Black Friday Watches You Won’t Want To Miss Out On

Black Friday Beauty Deals

It doesn’t just stop at fashion though. There are lots of savings to be made too across tech; think headphones, laptops and televisions and our sister sites will be covering all the bases. You can expect the likes of Marie Claire UK swooping in with Black Friday health and beauty sales, InStyle curating designer Black Friday clothing dealsCycling Weekly covering Black Friday bike deals and Trusted Reviews sorting out all your Black Friday UK tech needs.

All that’s left now is to keep your debit cards at the ready…