Beyoncé’s Personal Assistant Spills Her Style Secrets

Just what do you wear if you’re personal assistant to one of the world’s most glamorous celebrities? Running from the studio to the Oscars, spending months on the road and having to work insanely long hours means you need to be organised and prepared, but still stylish. How can it be done? Well, now we know, because Beyoncé‘s right-hand woman, Sam Greenberg just gave some priceless style advice to American Vogue.

1. Comfort Is Key

“I definitely don’t wear heels most of the time, because I’m always on my feet and running around. I try to stick to really cool flats and sneakers. I’m a big fan of Common Projects right now. I have about four pairs that I rotate. I also have a Stella McCartney platform that she is selling this season. They are my new favourites because they give me a little height but I can still run and walk in them. Especially being in New York City, it’s nice to have something comfortable.”

2. Pack Carefully

“It’s all about how you fold something. I wrap a lot of things in plastic so they don’t wrinkle in my suitcase because they usually sit in there for a long time. Shoes always go at the bottom. Make everything as small as you can, and as flat as you can – and also always leave room because you never know what you are going to pick up on the road.”

3. It’s All About Quality

“I try to take pride in things I wear. I also think it is important to wear designers like Proenza Schouler and Balenciaga in a way that is super functional. Do not be afraid to walk in something and don’t worry that it may get ruined, just wear it for what it is. You can wear it with a pair of sneakers to make it functional but also really fashionable.”

4. Know When It’s Not Your Job To Stand Out

“I try to blend in the background as much as possible. Being on the red carpet is the most glamorous, but for me, like for the Grammys this year, I wore a pair of black jeans and a black tank top and then I put my Stuart Weitzman thigh-high Highland boots. They make my outfit a little bit nicer, but still comfortable and functional.”

5 But, Try Not To Be Too Sloppy

“I wear something that is comfortable and that can easily transiiton into work. Sometimes we get off the plane and go to straight to a shoot or a meeting. I always make sure it isn’t ‘too sweatpants and sweatshirt.’ I wear overalls by Topshop which are really comfortable on planes.”

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By Amy de Klerk