Find yourself leaving the house with perfectly blow-dried hair only to turn up to work sporting a full on frizz ball? Yep, us too, which is why the latest trend of celebs like rocking bandanas couldn’t be more on cue. Marc by Marc Jacobs put them back on our radar with bold beachy styles adorning models in his S/S13 show and now we’ve seen Eva Mendes and Rihanna hitting the streets rocking the throwback accessory, they’re back with a fashion bang.
Far from being the latest A-list fad, these accessories are bursting with practicality factor. Pop one on and you can kiss goodbye to humidity hair, and they act as the perfect barrier to limit sun damaged locks – way more portable than a hat! It’s hardly surprising then that demand for bandanas have gone through the roof. River Island’s Assistant Buyer Modupe Pain told us “Since we’ve been enjoying this amazing hot weather, sales have skyrocketed, with particularly bright versions flying off theshelves” – we’re loving this holiday perfect £15 fucshia number. With statement styles landing at Forever 21 and Topshop from just £3.15, it’s time to get on the bandana bandwagon. Summer hairmares, be gone!
By Gemma Gow