Who can forget those *adorable* pictures of North West on route to a ballet class in a tutu and bespoke Balmain jacket?
Well, if today’s news is anything to go by it appears it won’t just be celebrity offspring sporting the famed French fashion house.
Hot on the heels of Balmain’s mega successful H&M collaboration, Olivier Rousteing announced today via Instagram that Balmain would be launching a new line of childrenswear, Balmain Kids.
According to a report by WWD, the collection aimed at boys and girls aged six to fourteen will be available at Balmain.com and in Balmain boutiques from June.
Speaking to WWD about his motivation to start the line Rousteing said: “These are the same looks that, over the years, moms and dads have repeatedly pleaded with me to produce for their kids.”
One rather famous set of parents in fact. Rousteing told Bustle: “I think I first thought about designing kidswear when I dressed North… I had a conversation with Kim, and that was the beginning of how I really understood that the Balmain universe can also belong to kids.”
Designed in house, the 55-piece collection is directly influenced by pieces Rousteing designed for the men’s and women’s catwalk shows. “When you see the Balmain children’s pieces, you can see the references that are actually part of the Balmain women’s and men’s wardrobes,” Rousteing said.
And from the original campaign imagery we can spot some definite Balmain favourites including tuxedo jackets, animal print tees and heavy-duty footwear.
As expected, Balmain kidswear doesn’t come cheap. Prices will range from about £150 for a T-shirt to whopping £4000 for an embroidered dress.
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The Balmain army continues its takeover…
By Elizabeth Bennett