In the lead up to Valentine’s Day, ASOS have done something totally genius. They’re ventured in to the world of online dating… 

Not content with being just an online fashion haven, ASOS have decided to give a little help to those UK singletons by launching a brand new dating series, Digi Dating. WE KNOW.



 

Presented by AJ Odudu (Big Brother’s Bit On The Side), the three-part YouTube series kicked off today, and Episode 1 is already a blinder.

The format is, one dater and three datees, separated by a screen (Blind Date, eat your heart out).



 

The dater then asks a variety of questions to determine his or her perfect match, and the rest is history!

The thing is, it’s totally hilarious. And there’s tonnes of backstage footage and interviews too, all wrapped up in one ah-maze new reality series.

Get stuck into Episode 1 below…