Amber Valletta is the latest supermodel to join the string of H&M A-listers as the face of the Conscious collection for SS14, and we can’t wait to see the new campaign.
Not only was Amber chosen for her model credentials, but she also has a love of sustainable fashion. She says: “I’m very excited to work with the H&M Conscious campaign, because we share the same values about sustainability. This collection shows that you can be as mindful about people and the environment as fashion conscious.”
Showing off the collections for both Conscious and Conscious Exclusive, Amber will show us all how to wear the key spring pieces that are also eco-friendly. This has to be the perfect excuse to stock up on our new spring wardrobe, hey ladies?
H&M is at the forefront of sustainable fashion on the high street and we look forward to seeing what else they can add to our shopping lists – guilt-free, of course.
We’ll have to wait until the new year for this one though, it will be in selected stores and online from the 10 April. We’re on a countdown to spring already!
By Harriet Davey