Alexa Chung Launches Her New Collection At New York Fashion Week 2010

Alexa Chung and Models during Madewell launch

As reported a few weeks back, Alexa Chung’s hotly anticipated collaboration with clothing label Madewell finally launched on Monday night during New York Fashion Week 2010. The collection's a mix of cute shorts, vintage blouses; mini dresses, stripes, velvet and plaid  – all very Alexa Chung. Models took to the stage with very little make-up, tousled locks and boyfriend shoes - again, so Alexa!

Alexa Chung said: “Madewell's vision is kind of the same as mine. They like laid-back styles, they like kind of relaxed clothes – classic, timeless things. So when they asked to collaborate, it was a perfect fit.”   The collection is available in the States from September. KD

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