It's as chic as you would expect...
Words by Lexxi Davis
When we heard Alexa Chung was launching her own fashion line, we had a small inkling it would do quite well…
Following her hugely popular collab with AG Jeans and capsule collection for M&S, it was only a matter of time before the style icon released her very own line.
And we’ve finally been given a preview of the collection, that will be available to buy from May 30th.
In the first few days of the new @alexachungstagram feed going live. It’s already racked up over sixteen thousand followers. And we’re not the slightest bit surprised.
Showing some sneak peeks of the oh-so-Alex style collection, it’s safe to say fans are excited. Teasing photos and videos too, giving us a glimpse of the horse riding inspired collection.
One comment on Insta read – ‘Freshness and good fabrics. Exactly what was missing in fashion.’
Another fan wrote, ‘Ahhh love this photo, really excited to see the line!!’
From what we can see, there will be lots of frilled blouses and tomboy tweed. With a distinctly British feel,
Alexa has also revealed the official logo for the new brand. And it’s as simple and elegant as we know the new collection will be.
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So mark the 30th in your diaries ladies, because we predict a sell out…