Adele’s new video for Hello has now racked up over 70 million views in four days. But after watching, many people left with just one burning question on their lips – WHAT is with the flip phone?!
The gorgeous (and very emotional video) was shot on a farm in Quebec, and stars The Wire‘s Tristan Wilds as Adele’s brooding ex lover. There’s plenty of tears, and plenty of phone action. FLIP phone action.
In the first sequence, Adele is seen ringing her ex on an old school mobile, and let’s just say it didn’t go unnoticed on Twitter. In fact, people literally couldn’t get over it.
‘A flip phone, Adele? Explains the lack of tweets’, one user wrote. ‘Why does adele have a flip phone in 2015’, commented another.
Still, it wasn’t all bad. ‘I sorta want a flip phone now that @Adele used one in #Hello’, another tweeted wrote enthusiastically.
Anyway, now we have an answer. Because director Xavier Dolan has taken to Twitter to clear it all up.
‘I could see the GIFs on Twitter,’ he told the Los Angeles Times. ‘I’m like, “Guys, get over it. It doesn’t matter.” But the real explanation is that I never like filming modern phones or cars. They’re so implanted in our lives that when you see them in movies you’re reminded you’re in reality.’
He continued: ‘If you see an iPhone or a Toyota in a movie, they’re anti-narrative, they take you out of the story. If I put an iPhone or a modern car in a movie it feels like I’m making a commercial.’
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We kind of agree with that one. Sometimes, videos are so filled with product placement it actually hurts our eyes.
Dolan went on to explain that actually, the focus should have been more on the moody phone booth shown in the video.
‘It says she is stranded in nature, which has regained its rights,’ he said. ‘It’s an element of the past. It’s much more important than the flip [phone] and trying to identify whether it’s Samsung or an AE9 or whatever.’
Well, that’s the whole of Twitter told! Watch it for yourself below…