A Gold E: The New Denim Label Hitting The High Street

Citizens of Humanity – the cult denim brand that counts Jessica Alba and Miley Cyrus as loyal followers – are using their jean-ius (sorry) and denim expertise to launch an ultra-chic new high-street label, called A Gold E. Yep, that’s right, all the denim know-how of a luxury jeans label at purse-friendly prices – we’re officially obsessed already.

The new blues are born and bred in Los Angeles, and designed by denim pioneer Jerome Dahan (the founder of Citizens of Humanity, FYI). The collection’s focus is on quality fabrics and perfect fit in exclusive cuts and washes – our faves are the Colette skinny and the Charlotte slim boyfriend. Prices start at around £100 – so they’re high-end high-street but we reckon it’s worth it for that all designer know-how – and will be available at John Lewis from Monday.

Get. In. Our. Wardrobes.

By Katie Yiannakis

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