Urban Decay's Naked Palette has an almost God-like repuation in the beauty industry. And it's not hard to see why.
Easy-to-wear, super-flattering shades that suit everyone in high quality shadows, the Naked Palette is a must-have in any make-up lovers beauty bag.
But what if we told you that it's now got a rival in the eyeshadow palette world? And that this lookalike palette is over a QUARTER of the price?
Demi Lovato recently teamed up with NYC New York Color, and there's one particular palette that everyone has their eye on - Lovatics by Demi.
Coming in at around £3.40, it's a total steal considering it is a total doppleganger for the Naked palette - just look at those like-for-like shades!
Even better, a Reddit user has directly compared it with the Naked Smokey palette on her own skin, and the results are uncanny.
One of the best beauty dupes we've ever seen? We think so.
Now go forth, and nail that smokey eye (with money to spare!).