Celebrating 15 years of fearless, feminine beauty, Urban Decay, the brand synonymous with edgy Californian style, breaks the mould with its bold colour palette and unbeatable formulations. Creative and not always conventional, Urban Decay is renowned for cult classic innovations such as the Eyeshadow Primer Potion and 24/7 Glide On Pencils; this is a brand that has been pushing the boundaries of beauty since they began in 1996. Executive Creative Director and co-founder Wende Zomnir has gone all out this year to celebrate the brand’s 15 year anniversary by creating some truly show-stopping products including the new Afterglow Glide-On Cheek Tints, Urbanglow Cream Highlighters and 24/7 Glide-On Shadow Pencils.
A brand focused on innovation and dedicated to creating products that exceed the expectations of their loyal fans, each new launch contains ingredients of the highest quality for cosmetics. The new Lush Lash System demonstrates the technology and effort put into every product. This new growth-accelerating serum and conditioning mask has some serious statistics from its clinical trials; lashes were up to 25% longer and thicker in just two weeks – that’s quicker results than any other lash growth product currently on the market, with up to 63% longer, thicker lashes in six weeks. The brand has grown and expanded past all expectations in the last 15 years, redefining the make-up market, yet Urban Decay remains the hip, niche brand for women who demand high performance cosmetics with an edge.
For fresh, trend-setting and unbeatable products, look no further than Urban Decay.