While it may be true what they say: blondes have more fun – they also have more mane maintenance, and when it comes to keeping your strands cool-coloured all year round like Gwen, you’re going to need a little help.
One of the main problems with bleached hair, particularly icy and platinum blondes is that with time it fades and starts to turn more copper and less cool. Bright ashy tresses transform into yucky yellow shades, which, FYI, you do not want.
So, in order to prolong your beautiful blonde you need to stock up on some toning hair care products. Generally, these will be purple in colour, but don’t panic you want to be using these, the brighter purple the better! By actively neutralizing brassiness they work to brighten, extend and safeguard your colour, preventing it from dullness and fading.
Here are some of the best blonde protectors on the market, to carry you through till your next salon session.
Boosts blonde shades so they are radiant, soft and healthy looking. Say goodbye to the brassy undertones. Also works on white and grey hair.
A toner and deep conditioner in one, this clever bottle deposits customised colour amounts, so you can choose how much purple pigment you need. Twist the nozzle to medium if you’ve got subtle honey highlights, or all the way to max for near white platinum tresses.
If your hair is in need of extra TLC this use this! Conditioning amino acids help prevent parched strands from further damage, while anti-yellow action ditches the dull and improves the shine and clarity of platinum blonde, white and grey hair.
Use this colour cooler every other wash to revitalize your hair and get you your brightest blonde yet. It contains wheat proteins and vitamin B5 to help soften and seal in colour, for a hydrated icy mane.
If your strands are starting to resemble stressed out straw Unite’s Blonda range is just the thing to get your hands on. The shampoo is particularly good at returning your hair to its just dyed blonde brilliance! Massage into your hair, leave it to work it’s magic for 60 seconds, and then rinse thoroughly. Ginger be gone!
Transforms your hair from dull to dazzling, this product visibly repairs damage and replenishes hair. Made from sunflower oil, this product is great for both coloured and natural blondes.