Yup, SOAP!

We think you’ll agree it’s in no way an over exaggeration to say that brows are one of THE biggest things in the beauty world right now.

Our dreams (and Instagram feeds) are pretty much filled with bold, thick, arching brows and that doesn’t look like it’s going to change any time soon… thank goodness.

The world’s obsession with eyebrows comes hand in hand with the craving for ah-mazing products. So naturally, when we’re not swooning over brows on the Gram, we’re scouring the web for the cream of the crop in brow products and tricks to get ours fleeky AF.

The newest eyebrow hack that’s caused quite a stir amongst makeup junkies is…. Soap brows. Hmmm.

I have a new video, please check it out 💕🌙☁️ #latenightupload

A photo posted by D O N A CAMAJ (new IG) (@donacamaj) on

Yup, this brow trick is taking it right back to basics. Household bars of soap are currently being hailed as the answer to luscious, thicker looking, feathery brows that stay perfect – who’d of thought it!

After seeing so many household product beauty hacks that just aren’t as great as they claim, we totally understand if you have any scepticism towards this hack.

Luckily, beauty gurus from all corners of the globe are sharing their thoughts and results via social media and once seeing them, it’s hard not to love the results – fuller, feathery eyebrows.

Soap brows is said to be an old technique used by Hollywood makeup artists, which makes this trick a bit of a comeback kid.

Cosmetics entrepreneur and eyebrow product pro Anastasia Soare (that’s the Anastasia behind Anastasia Beverly Hills) has even given the technique her seal of approval by sharing it on her Instagram account – it kind of doesn’t get any bigger than that.

Soap Brows 🛁 @__shellbyyyy Using #BrowDefiner in Dark Brown #anastasiabrows #anastasiabeverlyhills

A video posted by Anastasia Beverly Hills (@anastasiabeverlyhills) on

Here’s how to perfect the soap brow look (it’s SO easy)…


Take a spoolie and spin it into the soap, picking up the froth.


Brush the spoolie into your brows using small strokes in the direction that you want your hairs to stand.


Use a brow pencil or gel to add fullness to the brows if desired.

It really is as easy as that – no wonder the technique is quickly becoming a brow favourite!

By Catherine Delves