We all know that mascara can be a bit of a difficult one.

You think everything’s going well until… DISASTER. You’ve got it in your hair, your eyelashes have clumped and there’s black goo in your tear ducts.

*Sigh*. The traumas of being a girl, eh?


But now we’ve discovered a video that could totally transform your morning beauty routine. Oh yes, this is worth reading…

See: Best Mascara: 20 For *Huge* Lashes

The clever people at PureWow have demonstrated a super-simple way to update the way we make up our eyes, which they’ve dubbed the ‘Smush and Pull’.

Our favourite thing about this technique? It uses a quick and easy two-step system, so even the most inexperienced of mascara users should be able to pull it off.

First, use your wand to ‘smush’ your lashes. This involves you pushing the hairs at the outer corner of your eyelids inwards.

Smush and Pull mascara technique


Then for the ‘pull’ part, use a classic stroke to pull them in the opposite direction.

The aim is to load up with mascara before working on lengthening the lashes, giving you a more voluminous (and super glamorous) look.

It’s so quick, we promise it’ll only take a couple of minutes. In fact, it could be the easiest mascara method out there.

Smush and Pull mascara technique


If you’re a bit clueless about others parts of your eye make-up regime, we can help you there too.

Check out our tips for creating the cute kitten liner look, coloured eyeliner and the quirky puppy liner trend.


Not sure if you’ll be able to nail these first time? Then you’ll probably want to know how to fix an eyeliner smudge in two seconds. Genius.

Take a look at the Smush and Pull tutorial below…