Gwen Stefani, the fabulous, glamorous, legendary singer-songwriter, fashion designer and- believe it or not- former make-up artist, has pulled off a ‘first’ for Urban Decay.
She is their only ever celebrity collaborator and we can’t wait to see what she’s got in store for us!
She seems like the perfect candidate, but how did it all come about?
Urban Decay founding partner, Wende Zomnir claims to have a lot of the same style influences in terms of beauty with Gwen, and believed she would suit the brand down to a T.
You can tell just by looking at her signature red lips, retro platinum blonder hair and cat eyes that she is a beauty icon in her own right, and they couldn’t have picked anyone better in our opinion!
Speaking about the collaboration, Stefani says, “When Urban Decay came to me to collaborate, I immediately knew it was a perfect match. The way they’ve built their company is very similar to my aesthetic and approach. It’s all about creative self-expression, being strong and not being afraid to go outside of the box.
“Everyone in my life knows I absolutely love make-up. From a very young age, it was an artistic passion of mine. I actually used to be a make-up artist. I love wearing make-up and having so many ways to express myself through it. It’s my war paint.”
Not only will the new make- up range be launched, but the star and the brand have also joined forces to drive a charity organisation, The Ultraviolet Edge, initially brought about by Wende. The charity will donate towards organisations to empower women.
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Wendy says: “We’ve wanted to make this project happen for years, and finally it was the right time. We found a true partner in Gwen, and it was amazing to channel her energy and creativity into these products. She truly represents the Urban Decay spirit.”
The collab launches on the 22nd November, we know what we’ll be asking for in our Christmas Stockings!
By Lucia Campolucci- Bordi