Poppy Delevingne Is Jo Malone’s London Girl

Sister to supermodel Cara, Poppy Delevingne has long been making her own waves in the modelling industry, but now the British beauty has been unveiled as the first ever Jo Malone London Girl – the new global face of the brand. Both quintessentially British and ever stylish, the pairing of the two looks to be a match made in heaven, and Poppy has long been a lover of the brand.

“I’ve been wearing Red Roses since I was 22”, she says. “The first thing that drew me to my husband James was his scent, and when I asked him what it was he said, Amber & Lavender by Jo Malone”, Poppy Reveals. Not only is her home filled with Jo Malone Candles, but they also scented her wedding with Orange Blossom, “which still gives me butterflies”, she says. “Jo Malone London is woven into the fabric of my life and I couldn’t be happier to be working with a brand I love so much.”

“Poppy is such a dedicated, vivacious character, with huge international appeal”, says Jean-Guillaume Trottier, Jo Malone’s Global General manager. “As a long time Jo Malone London devotee, and a true English rose, this feels like an incredibly natural appointment.”

As part of her role Poppy will be hosting events worldwide to promote the brand, and we are super excited to see what the London Girl has got in store for us!

Follow the story on Instagram at #JoMaloneLondonGirl.

Gabrielle Dyer