Look Good Feel Better’s 20th Anniversary Campaign

They’ve been supporting women and teenagers living with cancer for 20 years, and now Look Good Feel Better are celebrating with a brand new campaign, #warpaint4life.

It features four real women with first-hand experience of living with cancer, as well as the indispensable (and free!) confidence-boosting skincare and make-up sessions that the charity provides. But, unlike most megabucks ad campaigns, this one’s been created entirely by volunteers.

7after6 are a group of seven women working in the advertising industry, who decided to donate their free time outside of work hours to create the warpaint4life campaign. Add to that make-up pros like Caroline Barnes and fashion photographer, Josh Van Gelder, who all donated their time and services for free, and you have a powerful campaign with an uplifting message about the true power of beauty! Amen to that.

By Bella Binns

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