Beauty products just get weirder and weirder, right? Not a week goes by where we don’t hear about some strange household item, or another non-beauty product being applied onto peoples faces.
And it seems like people are willing to try pretty much anything when it comes to making their perfectly painted faces last, especially when it comes to summer. If you’re a beauty geek, I’m sure you’ve already heard about Nivea’s Post Shave Balm, £5.35, and it’s insanely good priming abilities.
Well, things just got a whole lot weirder because Phillips’ Milk of Magnesia Liquid, £5.29, is being hailed as a super primer, and get this, it’s a laxative.
READ MORE: Best Primers
So, we know what you’re thinking: what. The. Hell. But before you start thinking we’ve well and truly lost it, hear us out. Apparently the primer trick has been a makeup artist secret staple for yonks due to its no-face-melting abilities, but it has recently become known due to social media.
Someone who swears by it is Kylie’s MUA Hrush Achemyan, he favours it over a mattifying primer to prep her skin with it and to make sure her foundations doesn’t go haywire underneath hot lights when filming. The liquid is originally meant to help with dodgy stomachs, and indigestion but it turns out that the high magnesium hydroxide content also works wonders at keeping oily skin at bay by breaking down wax and any other chemicals on the skin.
The results? Zero shine, smaller pores and smoother looking skin. The white fluid can apparently also be used a spot treatment and a face mask – two birds one stone, eh. Makeup artist Julianne Kaye, who has created the faces of everyone from Britney Spears to Booke Shields told the Daily Mail just why the primer is so life changing.
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‘A lot of the water based primers on the market just feel like another moisturiser and the silicone-based primers feel waxy or, while they’ll matt you down, they still don’t stick. When you put milk of magnesia on your face you can actually feel that veil over the skin.’
So, how do you use it? Make sure you shake the bottle first, then apply a thin layer all over your face, concentrating on your oiliest areas and blend it in until you can’t see it. Stress is on the thin, if you overload you will be left with a chalky face.
Wait until it has dried before you apply your foundation as normal over the top. Considering your average primer comes in at around £20, we suggest making the swap!
Watch how to use milk of magnesia here: